The Importance of Brand Name Essay Example | Topics and Well Written Essays - 1250 words

The Importance of Brand Name - Essay ExampleWithin a terse time, the detergent market in the US became a highly competitive field. The new cultural changes gave demonstrate to micro families. The feminism wave increased the marriage age of the women considerably, and the technological improvements paved way for coarse spread use of washing machines. Many betrays which emerged alongside feed lost to these changes and closed their shop, while Tide succeeded to go manage all these ups and downs successfully, retaining their number one brand position. In fact they used this brand image quite cleverly to maintain this position throughout all these years. Brand positioning is really important to build a long lasting customer relationship, get popular worldwide to go the buying market, stay steady in the market for a long time and to increase the gross revenue constantly. Four key strategies should be followed to reach the above mentioned targets. They should define their space, own it, dungeon competitors out of it and keep expanding it constantly (McGhie, 2012). Tide did exactly that in the following ways, kee declineg its brand name as a shield. Defining Space through High Quality and Attractive AdsTide always concentrates on maintaining the scoop up quality. To this day they are the best stain removers in the market. This high quality is a great sympathy for their long lasting success. They produced very creative ads, targeting the womens changing mentality. The fifties Tide ad features pin up models hand washing their dresses, while the current ad showcases foot ball moms, laundering their be after kids clothes.