Burger King marketing & Employee Motivation Strategy Essay

INTRODUCTIONThis look into deals that how Burger baron (BK) following the procedures to motivate the Employees, how these procedures protagonists in achieving the objectives of Burger baron and influences the objectives. Hamburger is a p arnt company of Burger world power and it is operating worldwide. Headquarter of Burger King is situated in Florida, U.S.A. It was first established as Insta Burger King in 1953. Due to tough external environment of Insta Burger King, it faces financial problems and in 1954 its franchises were sold and its name was changed as Burger King.At the end of 2013 it was reported by Burger King that it has all over 13000 franchises operating in 79 countries come out of the closet of which boastful sum of money of franchises operating in United States, intimately 66% in United States. Burger King has almost 40 subsidiaries that are operating under the management of diametrical countries, their operations, financial matters and production are cont rolled by the management of those Countries. (Burger King Corporation, 2013).Franchises of Burger King are mostly privately owned by the businessman and they followed the SOPs precondition by the Burger King Company (Christina, 2011). A holders of Burger King franchises has to follow the strict obligations and duties granted by the Burger King it includes designs of a company, internal and external appearance, brand standards, quality and serving of food, training programs and employee compensation plans (Jonathan, 2011). Burger King is giving license to the operators and administrators of stores to run the franchises of Burger King in North America (Elizabeth, 2006). Now Burger King is make believeing in many countries. It is using many promotional techniques as well. It has fan page on a social media called Facebook. Moreover it has an account on twitter as well. Burger King has a large variety in its menuincluding burgers, fries, pan cakes, shakes etc.Burger King says that th eir employees are the vital part of their nerve. Employees are the main as launchs of a company because they face the customers, deals with them and provide services and products to the customers. To set down good results of this employee and customer relationship, Burger King has set rules to give Professional training to the employees so that employees should use their abilities to get the desired goals of Burger King.Not only trainings but Burger King is also investing on career development of employees by giving them a chance to work in divergent departments and giving a chance to the employees to polish their skills and competencies by attending different seminars. Feedback from employees is very important in bringing the positive changes in the Company, Burger King also follows this rule and they encourage their employees to do open communication with the top management. In this way satisfaction of employees increases and they are free to use any mode of communication, whi ch includes videos calls, meetings, Emails, voice mails etc.Burger King motivates its employees with different rewards to engage them in the progress of the organization. When stave works hard and continuously fudges a positive difference to the company. Employee achievement awards given to the employees operative with the Burger King more than five years and these awards are given to the employees after all five years and reached up to fifty years. There are another(prenominal) programs and awards as well that are given to the employees at both(prenominal) management and lower level to motivate the employees.RATIONALE FOR THE STUDYThe look into purpose is to see how want of workers is being maintained by the organization. For this purpose Burger King is selected. This research allow for assistance in starting new studies in this field so that the new researchers go forth investigate that how the pauperization of employees results in the victory of company, companys grow th and progress in future. Organizations flummox to made good motivational programs for employees to get good performance fromthem. If employees are move thus they perform better, they feel satisfied with their occupancy, so they are committed to their organization as well.This research will encourage organizations to motivate their employees and understand the things that motivate them. craft RESEACH QUESTIONWhat are the contributing features, plans and programs of the company that motivate employees?To understand the phenomenon of employee motivation of Burger King, given below questions of research should be kept in mind to make a base of this research.The current benefits that employees are getting?How the motivation of employees is maintained by the organization?What are the organizations current and future strategies to motivate their workers?RESEARCH OBJECTIVES motivation is the challenging issue to manage and work, because of the individual behavior or attitudes. As eve ry individual is different from each other, their behaviors, attitudes and penurys are also different. For every individual the motivating promoters could be different according to their circumstances as well as their priorities. Another factor could be that an employee is not fit for the channel he is doing or he has no interest in that work. So such resources and encouragement should be provided to him so he can develop interest.This research assignment will results in understanding the motivation ofemployees given by the Burger King and which leads to overall better and good performance.LITERATURE REVIEW PRELIMINARY publications review is a process of studying published or unpublished work given in the journals, magazines, newspaper, thesis and online discipline to get references. These references will help in getting knowledge of the other peoples work and will also help in providing support to our arguments and judgments.In organizations point of view motivation means the d rive force which creates interest in employee to work hard. A motivated employee will have capacity to work hard and give good results. It also determines the employees effort and level of persistence (Bernie, 2012). Organizations need motivated employees to work. Motivated employees help organizations in their survival. Motivated employees are more productive as they know when they will be productive they will get reward for it (Bowen & Radhakrishna, 1991). Motivated employees are also quality oriented. They identify different good ways to do the job.There are many factors that could help in motivating employees. The first and most important factor is job design. Good job design will surely results in creating the positive motivation of employees. The design of job can have a significance jounce on employee motivation. If a job is challenging and different interesting tasks are involved in it then employee could be motivated enough to do it. wrinkle design feeleres are four in number job enlargement, job simplification, job enrichment and job rotation (Bernie, 2012).Standardization and specialization of the work is known as job simplification. byplay simplification results in motivating the employees because they have clearly identified tasks. But sometimes Job simplification does not helps in creating motivation for the employees because it may result in boring of employee by doing the said(prenominal) task again and again. A largevariety of different tasks to perform by the employees, so that employee can have interest in the job and may result in motivation of employees, this phenomenon is known as Job Enlargement. Job rotation helps to walk out workers to different tasks and departments after a specific period of time to maintain their interest and motivation to work. Job enrichment aims to enhance the actual job by introducing different motivational factors (Bernie, 2012).Large numbers of studies are conducted to see the impact of job design tech niques to motivate employees. Job design questionnaire was used to study the impact of Job design in motivating the employees by Campion and Thayer (1985) and the result of their study has shown that jobs having proper Job design will lead to motivate the employees and employees will have less problem in performing the work needed for a job and less health complaints. Hackman (1980) conducted a study and results shown that redesigning a job will surely leads in providing good productivity, increase the quantity of work and motivation in employees. Job Enlargement or Job Enrichment is the main tool to do this.This is a human nature that he ever motivated when he knows that his work is valuable and worthy. Motivation also comes from the maven of acknowledgement and respect. Rewards are some other type of motivation. Intrinsic reward and extrinsic reward are main two types of rewards. Rewards that are internal like feeling good or so doing something, sense of accomplishment is kno wn as intrinsic rewards. Extrinsic rewards are external like incentives, bonuses, increments etc. (Fair & Silvestri, 1992). When specific goals are set for employees then they also grow good performance and feel motivated as they feel themselves an important asset of organization.Many researchers have worked to investigate the effectiveness of reward on the motivation of employees. Pierce, Cameron, Banko and So (2003) researchers have arranged a research to get the exact idea that how extrinsic rewards given by the company creates an impact on employees motivation. They found that people who got rewards for their performancewere motivated intrinsically and those who do not get rewards were not motivated at all. Another study on the same topic was conducted by Wiersma (1992). He found that extrinsic rewards are important and they increase motivation.Dobre (2013) argued that empowerment and recognition are the factors that increase motivation of employee. Employees are motivated on g etting empowerment and appreciation which results in good performance of employees. Organizations should try to give empowerment and appreciation to the employees so that they can perform well. Bartol and Martin (1998) examine that motivation is a powerful tool to get good performance from the employees. Kalimullah (2010) argued that a motivated employee puts his efforts for the progress of organization. Sara et al. (2004) suggested that good salaries are the most important factor in motivating employees. Employees are also motivated through good leadership (Baldoni, 2005).Working environment is also another important factor for employee motivation. If organization provides a good working environment to their employees then the employees feel motivated and happy to work in that organization.Many Psychological theories also talks about motivation. Most important theory is Maslows need based theory (1954) that suggests that there are different levels of needs and on each level when n eed is fulfilled the person is motivated. The levels in the hierarchy of Maslow are physiological needs, safety needs, belongings needs, self-esteem needs and self-actualization needs. Alderfer (1972) suggested that there are three need levels, existence, relatedness and growth. He said that fulfillment of these needs makes a person motivated.Herzberg (2003) foster worked on Maslows theory and modified it by saying that there are two areas of need that motivates employees. Hygiene and motivators are two need areas. Hygienes are considered as motivators of low level which includes policy of a company, compensation plan, working environment and employee-employer relationship. The motivation has a high level in factors. These factors include achievement, responsibility, growthand advancement.If managers want to be effective and need progress in organization, then the manager should know the basics of motivation and the different ways to motivate the employees. With the help of these t hey can be able to make different motivational strategies to concord their employees engaged in work and motivate them to work even better.RESEARCH METHODOLOGYResearch methodology is process or way through which a research is being conducted. There are different types of methods for research. The method is being selected by the researcher according to the topic and feasibility to collect data as well. Success of a research is directly proportional to the methodology selected to conduct a research. Types of methodologies are given belowQUANTITATIVE METHODIt mainly deals with the numerical data or empirical investigation by using statistical or numerical tools of research. Main objective of quantitative method is to use mathematical models to get results. It is a large and random selected process. Collection of data can be done with the help of questionnaires, telephone conversation, mail, interview, experiment, and surveys.QUALITATIVE METHODQualitative research is about the strong knowing of a specific company or occasion, rather than surface information of a population having a large exemplification. It further helps in getting information related to human groups in natural or social environment. Collection of data is totally different in qualitative method, because in qualitative method data is more subjective than quantitative and human behaviors are kept in consideration while collecting the data. each emotions and behaviors of human should berecorded so that researcher may get the exact answer of respondent. Techniques mostly used in collecting the data are interviews, focus group, case studies, individual interview, objects and images.MIXED METHOD OR COMBINED METHODIt is a mixture of both quantitative and qualitative methods. It is the best approach in investigating the critical issues because researchers can apply both methods to get better results. Mixed method provides analysis of how the organizations maintain the motivation of their employees. Fo r this purpose Burger King Company is being selected. Implementing or providing motivation to the employees is not an easy work, in the same way to do research on it a large amount of information is required.RESEARCH TECHNIQUESResearch technique is known as a guideline to complete the research. Research technique has several steps and they are given belowResearch design and method.Sampling.Data assemblage.Data analysis.Outcome of research.In mixed method researcher uses both qualitative and quantitative method for getting more accurate result. The process of research will go through the given steps. Researcher will require the consent of the concerned authority as well as of participants that they are volition to participate in the research.SAMPLINGSampling is the process in which researcher finalize which will be the sample of the research, or who will be the participants. Sampling is process or technique of suitable sample or information collection for research work. There are a lot of types of sampling like ingenuous random selection, snowball sampling, convenient sampling, systematic sampling, quota sampling etc. In the prove study simple random sampling technique is being used as it is the best way of sampling in which every individual has an equal chance of selection. With the help of it we can get data full of reliability but it needs more money to carry out the process.DATA COLLECTIONData collection is the process in which information is being collected from the sample. The Process of data collection starts when you decide your sample. It mainly deals with the preparation and collection of data from different jackpot of knowledge and sources. It is the major element for research work. Data should be collected from reliable sources and from those people who are willing to give information. Those who are not willing to provide information and forcefully do it then the data could be faked. Mainly there are two types of data Primary data and secondha nd data.PRIMARY DATA It is a collection of data directly from the people in the field and known as first hand data. This data is always fresh and reliable as well as it provides an accurate information needed to collect from the sample. This type of data collection needs a large amount of investment and time, researcher may use both methods to collect the data including qualitative and quantitative.SECONDARY DATA It is a collection of data from books, journals, newspaper, annual reports, and internet or through some other sources etc. and it is not first hand data. It can be archival data that is already present and you are using that. This type of data collection is less expensive and less time consuming but mostly it does not gives accurate information needed for theresearch. In this research, primary data will be collected which will comprise of both qualitative and quantitative technique.EXECUTION OF THE PROJECT after(prenominal) completing and observing data collection, a requ est letters for specialist to authenticate the devices are sent to them. Results were cross checked by researcher. In analyzing the testify consequences the researcher sought the help of a statistics person to check that data is properly calculated and evaluated or not.DATA ANALYSISDATA ANALYSIS IS real IMPORTANT AND CRITICAL PROCESS OF RESEARCH, BECAUSE IT CONSISTS OF WHOLE PROCESS OF CHECKING, CLEANING THE DATA AND ANALYSING THE DATA. DATA SHOULD BE ANALYSED PROPERLY, IF THE DATA LACK OF THIS PROPERLY ANALYSED PROCESS THEN IT leave AFFECT THE RESULTS OF RESEARCH AND THE OBJECTIVE OF RESEARCH WILL NOT BE OBTAINED. SOME OF THE DATA ANALYSING TECHNIQUES ARE FREQUENCY DISTRIBUTION, DESCRIPTIVE STATISTICS, COMPARING MEANS, CORRELATIONS AND LINEAR REGRESSIONS.To get the best result of this research both Statistical and qualitative techniques will be used. To test the null theory of the research statistical technique will be used and the standard deviation, mean will be used where nee ded.BARRIERS AND LIMITATIONS OF THE PROPOSED RESEARCHThis research deals with the employees motivation and employees should perform for the betterment of an organization. This research is a mixture of many different aspects and subjects which are Psychology, human nature and Sociology. So it is necessary that the correlation between all these aspects and subjects should be aligned to each other and should be according to rightful definition. It may cause some barriers due to tough routine of employees, problems in timings and other external factors. They all shouldbe retire with the help of experts and thesis should be defended with the help of good and reliable sources.SUGGESTED FURTHER RESEARCH ACTIVITYFurther studies can be carried out to find out the Impact of extrinsic and intrinsic rewards on motivation. Furthermore the relationship between performance of job and organizational commitment by conducting interviews of management level as well as official level.