Marriott Hotel Ansoff matrix Essay Example | Topics and Well Written Essays - 1000 words

Marriott Hotel Ansoff matrix - Essay ExampleMarket penetration refers to a strategy where the organization enters a new market with its existing products (Oh, 2009). Through the market penetration strategy, a association can increase consumption of existing customers through rebates or overhauling of the business (Waters, 2006). According to Reid and Bojani (2010), this strategy aims at increasing the usage and number of the present customers either by realizeing new consumers those from the competitors. In order to attract new customers, Marriot Incorporation has undergone a revamp of its promotional determinations that lay emphasis on the consumers (Olmsted, 2014). The company had recognise that though they would regard themselves as one of the best brands in the world, they lacked the zeal to appease customers. Starwoods set up of hotels, one of Marriots rivals, challenged Marriot to look for the younger people in order to increase its market shell out and customers. Marriot hotels have in the past few years concentrated on offering their brand online to customers who desire surfing all day. The company has a web log called Marriot on the move that accommodates people online (Marriott News Center, 2014). This blog has become an outstanding channel of providing entertaining stories and news on the companys present, past and approaching prospects. This blog has gained a huge audience through the high number of followers in complaisant media. As with other industries, user-targeted content is particularly vital in hospitality. Organizations that do not take benefit of the use of social media in the present age may miss out on a cheap platform that allows the company to interact directly with the clients (Bhttarai, 2014). In this regard, Marriot Incorporation has successfully expanded its operations across the world through revamping the organization to target new customers and